Britney Spears has a large successful range of perfumes which sell herself as a personality rather than her as a singer. By having a perfumes that Britney has selected herself and apparently wears herself fans will want to buy the perfume to smell like Britney.
She has in total 10 perfumes sold in selected retailers her perfume Curious (light blue bottle) sold as the number one perfume of 2004, it was also honoured as Best Woman’s Fragrance in 2005.
Each perfume has a selected tagline, which gives more of a personality to the product.
All of the ad campaigns feature a much airbrushed Britney Spears wearing provocative clothing which display her figure as much as possible, and all include a ‘come hither’ expression from Miss Spears which is very provocative. Her perfumes are meant to be sold to women as a women’s perfume line, however the ad campaigns appear to be targeted at the male audience.
Her target audience for her perfumes will be similar to the audience for her music. This is tweenager and teenagers ages 15-24. For a tweenager (10-12 yrs) will look at this picture of their possible role model and will want to look like her, which to some extent is impossible due to the heavy airbrush and crop tool obviously used in the ads themselves. The ads encourage young women to flaunt themselves by wearing provocative clothing which they believe makes them look like their role model, and therefore beautiful.
3. Curious in Control
4. Midnight Fantasy
6. Curious Heart
7. Hidden Fantasy
8. Circus Fantasy