For any music video theres needs to be a certain thought through 'story'. This includes what clothing the singer/band/cast are going to wear, how thier make-up is done, their dance routines etc.
For companys making music videos there will be a budget giving them advantage to the setting, dancers, any special effects etc needed in the video.
As we are not a music company we don't have a budget. This however will not set us back as we can use special effects on 'Final cut' and we can also arrange to have a big cast (if needed in any of our videos) also we can make up dance routines as people we know have had experience in coriography in outside school activities, so it might be a challenge but nothing is impossible!